Client → Carpe Diem

The Takeover

Young Stunners and Hasan Raheem in Bangladesh for the first time. 3.5M+ digital engagements and a sold-out room.

What we did

Year: 2025

The Takeover poster beside the artist line-up: Talha Anjum, Hasan Raheem and Talha Younus

Receipts

digital engagements: 3.5M+
attendees: 3,000+
tickets: Sold out

The Takeover by Carpe Diem was a landmark concert: it brought Pakistani artists Young Stunners and Hasan Raheem to Bangladesh for the first time, on 17 October 2025.

To drive momentum we ran a full-stack marketing rollout. It started with pre-hype storytelling, then reels, static campaign creatives, PR placements across bite-size media channels, news coverage, influencer invitations and highly targeted digital ads. Everything worked off the same idea, so every post, creator and ad pointed at the same ticket link.

The campaign generated over 3.5 million digital engagements. The show sold out, with more than 3,000 people in the room.

Ads & results