Client → Rishka Connects

Rishka Festival 2024

Complete brand guidelines and strategy for a two-day celebration of Bengali culture at Aloki, stitched from Jamdani and carried by 91 posts.

What we did

Year: 2024
Type: VCR OSD Mono + Bricolage Grotesque

Receipts

social media posts: 91
festival days: 2

Rishka Festival is an eccentric celebration of Bengali culture, and it took over Aloki on 29 and 30 November 2024. Rishka Connects asked us for the whole brand, and the plan to fill two days.

We started with Jamdani. The logo is stitched from jagged pixels with patterns woven in, the way Jamdani weavers work, set in VCR OSD Mono and Bricolage Grotesque and framed by Bengali folk motifs. It all went into complete brand guidelines, then out onto lanyards, passes, wristbands, totes and banners.

Then the marketing: 91 social media posts, strategic media buying, influencer campaigns and organic viral pushes, reaching hundreds of thousands of people. Behind the scenes we worked closely with sponsors, partners, ticketing partners and the internal team, so the festival looked and sounded like one thing everywhere.¹