Client → Comfort Group & Comfort Socks
Comfort Group
A group identity and company profile for a conglomerate, plus a rebrand for its sock company.
What we did
- Type
- DM Sans
Comfort Group is a Bangladeshi conglomerate working across RMG, hospitality and agriculture. It needed an identity that communicates innovation, entrepreneurship, growth and care, while respecting a long, established history.
We built the group identity around a rising, ripple-like C in spring green and royal blue, with the line "Together in growth", and designed the company profile that explains it all.
Then Comfort Socks, the group's concern and a major sock manufacturer and exporter in Bangladesh, got a rebrand of its own: a bold S mark in red, set in DM Sans, across cards, packaging and straps. Parent and child, clearly related, each with its own job.
The brand
Identity
Out in the world
Brand boards
Next up →
Roots & Co.
Roots & Co.
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