Roots & Co.

Roots & Co. is a wellness products brand that had built strong traction through offline sales but struggled with low customer retention and a weak brand identity.

We fixed the identity first. A complete brand refresh redefined the visual identity and the positioning: forest green and cream, a hand-drawn swirl, and product photography that feels like it grew there.

Then we put it to work. We launched targeted sales campaigns around key calendar moments, like the year-end 30% sale, and amplified them with strategic influencer and PR placements, strengthening brand recall and driving repeat purchases. A rebrand is a promise. The campaigns are where you keep it.