Client → Kynart & Arka
The Parallel
A two-day music festival built as a set of worlds, each zone with its own story, presented by NOVA.
Receipts
- days
- 2
- worlds: Genesis, the Wormholes, Nova Motion
- 3
The Parallel was a two-day music festival unlike anything Bangladesh had seen before: international artists, curated experiences, and a line-up that ran through ambient, techno and house. Kynart and Arka brought it to life, presented by NOVA, on 29 and 30 May 2026.
The festival was built as a set of worlds, so we built the brand the same way. Every zone had its own story (Genesis, the Wormholes, Nova Motion) inside one system that held them together, from the origin-story hoardings to the hanging banners and the artist posters.
We also ran the festival's social media, carrying the story from the first announcement to the final night.
The brand
Brand boards
Ads & results
The ads that ran.
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The UltraX Fest
Kynart
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