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Client → Living Blue

Living Blue

Natural indigo from Rajendrapur, grown and dyed by hand, and the story of who the blue belongs to.

What we did

Year
2026
Living Blue posts: Truest Blue, Blue Gold and “We make clothes slowly”

Living Blue grows and dyes natural indigo in Rajendrapur, by hand, at the plant's pace.

We tell that story on Instagram: the harvest, the farmers and dyers, the cloth, and the history of Bengal indigo. Field photography, editorial posts and reels, plus the search side, so people looking for natural indigo find them.

Ads & results

The ads that ran.

“An ode to True Blue”: hands in freshly harvested indigo
“Truest Blue”: the freshest indigo batch, held in a hand
“The Blue and Its Owners”: an indigo farmer in the field
“We make clothes slowly because the plant does”: hands on indigo-dyed cloth
“Blue Gold”: an indigo leaf print on deep blue

The reel

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The Offer

We've got an offer you can't refuse

A 30 minute strategy call where we understand your vision and discuss how we can bring it to life! No strings attached.

I'm in!I'm soo in!

There is no “No” button. We looked.